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Explore our latest thinking on data convergence, AI innovation, and
marketing technology transformation.
marketing technology transformation.
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EDITOR’S NOTE The U.S. TikTok deal is now finalized. While the agreement created near-term certainty for advertisers and brands, it did not resolve the deeper questions leaders should be asking about trust, governance, and algorithmic control. This updated post...
We’ve Been Here Before When I published Social Media Marketing: Strategies for Engaging with Facebook, Twitter & Other Social Media back in 2010, everyone thought social was going to fix everything. If you just built a Facebook page or opened a Twitter account,...
