Bridging the Gap Between
Data, MarTech, and AI
to Drive Real Conversions
Liana ‘Li’ Evans is a keynote speaker, strategist, and author of the upcoming book The Convergence Factor™, helping organizations break down silos, align teams, and turn disconnected data and technology into measurable business growth. Li is also the author of Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media, pubilshed on Que Biz Press.
The Speaking Promise
Today’s organizations don’t have a technology problem — they have an alignment problem.
Despite massive investments in data, MarTech, and AI, most teams still struggle to see ROI, clarity, or momentum. Systems don’t talk. Teams don’t align. Insights don’t convert into action.
Li’s keynotes and workshops help leaders and teams:
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- Identify where silos are silently eroding performance
- Create shared language across marketing, IT, data, and leadership
- Align strategy, systems, and teams around outcomes that actually matter
- Move from complexity and chaos to clarity and confidence
Audiences don’t just leave inspired — they leave knowing exactly what needs to change on Monday morning.
Signature Keynote Topics
The Convergence Factor™: Turning Silos into Synergy
Li’s signature keynote reveals the hidden “Silo Tax” draining budgets, morale, and momentum inside organizations. Through real-world stories, humor, and practical frameworks, Li shows how misalignment across goals, teams, and technology prevents ROI — and how convergence unlocks clarity, performance, and growth.
Ideal for: Executive audiences, enterprise teams, leadership conferences
Convergence Leads to Conversions: The New Competitive Advantage
AI, analytics, and MarTech are transforming business — but without convergence, they create more noise than value. This keynote reframes digital strategy around connection, not collection, and shows leaders how aligning data, tools, and teams turns technology investment into meaningful conversions.
Ideal for: Marketing, digital, data, and innovation audiences
Workshops
AI 101: What Is AI & How Small Businesses Can Use It
In this practical, no-hype workshop for the Mississippi Gulf Coast Chamber of Commerce, Li Evans breaks down what artificial intelligence really is — and how small businesses can start using it right away. Designed for non-technical audiences, this session shows business owners how AI can save time, improve marketing and operations, and create a competitive advantage without replacing people or adding complexity. Attendees leave with simple tools, real-world examples, and clear next steps they can apply immediately.
🎥 Watch the full workshop recording: Biz Bidge – AI 101: What Is AI & How Small Businesses Can Use It
AI 101: Automate Busywork So You Can Run the Business
Stop Doing It the Hard Way — Watch the Replay
If you’re still writing the same emails from scratch, retyping proposals, and dreading your social media every week, this session is for you. In this workshop delivered by Li Evans, from The Convergence Factor’s Work Less, Achieve More series, we show Gulf Coast small business owners how to identify their biggest time drains, automate the busywork using tools they’re already paying for, and build simple AI workflows that work immediately — no tech background required. Watch the replay and leave with a plan you can actually use this week.
🎥 Watch the full workshop recording: Biz Bidge – AI 101: Automate Busywork So You Can Run the Business
Testimonials
“Li Evans is the real deal. She brings data, technology, and storytelling together in a way that’s both hilarious and eye-opening… When Li’s on stage, people lean in — and leave knowing exactly what needs to change.”
— Adam Carroll, Founder of The Shred Method & Host of Build a Bigger Life Podcast
“Li doesn’t just inform — she transforms. Her ability to bridge data, marketing, and leadership makes every person in the room feel both seen and empowered.”
— Patty Aubery, President, The Canfield Training Group
Interactive Workshops & Training Options
The Convergence Factor™ Diagnostic
A hands-on session where teams uncover where silos exist across goals, communication, and technology. Participants walk away with a radar-style maturity map and prioritized next steps toward convergence.
Breaking Down Communication Silos
This interactive workshop helps marketing, IT, data, and leadership teams develop a shared vocabulary, shared metrics, and shared understanding — eliminating friction that slows execution and decision-making.
From Data Chaos to Clarity
Participants learn how to map their data and technology ecosystem, identify friction points, streamline integration, and align AI and MarTech investments with real business outcomes.
Who Li Speaks To
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- Executive Leadership & C-Suite
- Enterprise Marketing, Data, IT & Digital Teams
- Associations & Industry Conferences
- Chambers of Commerce & Business Organizations
- Mid-Market & Growth-Focused Companies
Sessions are tailored for keynotes, half-day workshops, full-day strategy sessions, panels, and virtual events.
Why Li
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- 20+ years bridging marketing, technology, and data
- Certified Adobe Master Architect
- Enterprise transformation experience across Fortune 500 and mid-market organizations
- Published author and trusted advisor to leadership teams navigating AI, MarTech, and data complexity
Li combines strategic depth, real-world credibility, and approachable storytelling — making complex topics accessible without oversimplifying them.